Watch Repair
Watch Repair


One of the most overlooked features of a timepiece is very likely the bracelet. Of course, the bezel, dial, and case are leaders in this great race as they display the style and primary function of the watch. Nevertheless, the bracelet of the timepiece is an exceedingly significant feature. The bracelet has an important role in the placement and comfort of your watch. Moreover, the style of a watch can be significantly impacted by a simple change of bracelet. Rolex is a great example of these iconic bracelets.

The Jubilee Bracelet

Introduced with Rolex Datejust in 1945, the Rolex Jubilee bracelet is tantamount to luxury and enjoys great popularity. This dazzling bracelet construction and design provide superb comfort, fit, and style. In addition to two-tone, the Rolex Jubilee bracelet is available in every kind of metal.

The President Bracelet

Instantly recognizable, the Rolex President bracelet is used on only two Rolex watches – the Lady President, and of course, the Rolex President (Day-Date). This stunning bracelet has a very solid feel and comfort. The Rolex President bracelet is available in platinum, white gold, yellow gold, and rose gold.

The Pearlmaster Bracelet

Released in 1992, the Pearlmaster bracelet features and innovative design. This brilliant bracelet is available on the Rolex Pearlmaster, only. Though, the Rolex Pearlmaster bracelet is available in several various metal types including gold, rose gold, white gold, and Tridor. Three types of gold are combined in Tridor.

The Oyster Bracelet

Found on several Rolex sports models including Daytona, Yacht-Master, and Submariner, the Rolex Oyster bracelet is a very popular piece. The squarish links are wide, sturdy, and solid. By design, this striking bracelet links mechanically interlock while safeguarded by a pin. The Rolex Oyster bracelet provides a solid design and construction making for a sturdy and attractive bracelet that will last for many years to come. These popular bracelets are available in polished and brushed finishes. In addition to two-tone, the Rolex Oyster bracelet is available in every kind of metal.


Lots of people ask the timeless question "why are luxury watches so expensive?" Well, there are many reasons why luxury watches cost so much, and we will cover the top three in this post.

Brand Name

Cost of luxury watches increases because you're purchasing a Patek Phillippe, Rolex, or Cartier watch and these are not just any watch. Imagine purchasing two identical watches, but on the dial of one is the word "Rolex". The unbranded watch costs significantly less than the branded watch because with the branded watch you're purchasing not only a device to tell time but also a symbol of luxury.

Finest Materials

Makers of luxury watches use superior quality materials to build both the outside and in of each watch, from the gold watch case to the diamond-covered bezel to the mother-of-pearl dial. Even though watch makers could use less-expensive materials like gold-plated metals or stainless steel, the longevity of the piece is increased by using these exceptional materials.

Furthermore, some brands have a significant distinction in the materials used to build their luxury watches. Namely, Rolex is the only watch brand to create its own gold. In fact, Everose is the Swiss watchmakers own shade of rose gold which they developed and patented.

Usually Only in Limited Quantities

Luxury products are by definition rare, whether they're watches, sports cars, or handbags. Producing these items is expensive and their desirability to the select shopper who can afford to pay these high-costs are only heightened by their exclusivity. With that said, the reason luxury watches are produced in limited qualities is not necessary to provide an illusion of rarity.

Scaling production is not an available option as many luxury watch brands hand-finish their products. Moreover, luxury brands need tight control over the process of manufacturing to ensure exacting specifications and internal precision is maintained. This is simpler to accomplish in smaller quantities.

Finding a Father's Day gift doesn't have to be a challenge for shoppers who visit Watch Repair & Co. in Midtown Manhattan. The respected neighborhood shop carries vintage and luxury watches ideal for gift giving.

Timepieces offer an incredible opportunity to express one's personal style. A striking watch makes a great Father's Day present for a special dad. The professional jewelers at Watch Repair & Co. are happy to help shoppers choose a suitable timepiece for a special dad as Father's Day approaches. Watch experts, the shop's friendly and approachable staff can help both in-person and online shoppers select a vintage or luxury watch that makes a bold statement. The unique watches featured in the shop's collection have been professionally examined and cleaned to ensure the best in function.

Vintage and luxury watches are the perfect choice for Father's Day because they offer class and style that can't be matched by their ordinary counterpoints. Watch Repair & Co. carries Breitling, Omega, Bvlgari and other high-end brands suitable for Father's Day and other special occasions. The friendly, experienced staff can help shoppers select vintage, luxury and everyday watches that suit a man's style preferences and timepiece needs. The shop also offers cleaning and restoration services for those shoppers who would like to have a family heirloom brought back to life as a gift. Shoppers can stop by Watch Repair & Co.'s shop in the Diamond District or can call or email from around the nation to get help selecting a new timepiece for Dad.

A neighborhood favorite since 1985, Watch Repair & Co. provides service for clients in Midtown Manhattan and around the nation. Family owned and operated, the shop is known for excellent customer service and professional expertise. The shop has received strong reviews on consumer sites including Yelp and Google+. Watch Repair & Co. is located a short distance from the iconic Rockefeller Center, the Theatre District at Broadway and Downtown Manhattan.

Whether a first-time Rolex watch investor or an avid collector, it is important to properly care for these delicate timepieces. While Rolex is well-known for their durability, to retain value and longevity they require care and attention just like a luxury automobile. Continue reading to learn valuable tips to extend the life of your Rolex:

1. Wearing of Your Rolex Watch

Although Rolex is renowned for its durability, dings and scratches are unavoidable during wear. Should the need arise, replacing the sapphire crystal and bezel due to damage will be costly. Depending on the age of the watch, the materials used for the crystal and bezel vary.

To help keep dust, dirt, and water out of your watch ensure the winding crown is screwed into the case when wearing your watch.

2. Cleaning of Your Rolex Watch

Built-up grime and dirt not only dulls the appearance of your Rolex, over time the bracelet stretches out. A weekly wash is recommended if you wear your watch every day. Using warm water and a mild soap, simple wash a full metal Rolex watch. To reach hard to reach areas you can use a soft brush and be sure to dry with a soft cloth when soap is washed off.

3. Storing of Your Rolex Watch

It's important to properly store your watch when not wearing. The box it came in works well, or in a watch box with other watches. Be sure however not to store them on top of each other to avoid scratches. Also, keep away from electronics and direct sunlight. Watch winders are an excellent investment to keep your watch running when storing.

4. Maintaining Your Rolex Watch

If there are scratches on your Rolex case, crystal, and bracelet that are bothersome to you but there is still some time to go yet before your next servicing, perhaps you may consider using some at-home methods to remove these scratches. These methods include polishing pastes, solutions, and clothes to get the job done.

5. Service of Your Rolex Watch

It is advisable to send in your Rolex watch for service every couple of years. A full service of your Rolex watch includes cleaning, polishing, and buffing to where it will look as new as possible. Also, if needed any damaged parts may be replaced. Performance is also checked.

With a little bit of attention, you can expect your Rolex watch to last for years to come.

Watch bands are an essential accessory that can add wearability and function to any piece. With weather heating up for the warmer spring months, many luxury watch owners are eager to get outside and get active. Watch Repair & Co. stocks a variety of active watch bands for spring and summer so that timepiece enthusiasts can wear their favorite pieces in the park, on the beach and anywhere else they want to go.

Choosing a watch band that meets the demands of the warm spring and summer months is essential to protecting a timepiece and providing for year-round wear. The jewelry professionals at Watch Repair & Co. in Midtown Manhattan understand the demands of these warmer seasons and know exactly what types of watch bands work best in hot weather. They stock a variety of watch bands that withstand the demands of regular outdoor use while providing for comfort too. The friendly, knowledgeable staff at the shop is ready to help timepiece enthusiasts find bands that are perfect for both everyday and luxury watches.

Leather, alligator leather and rubber bands are ideal for the spring and summer seasons. These materials provide for excellent active wear and are relatively easy to clean. They're also ideal for watch wearers with sensitive skin who suffer from irritation when body sweat mingles with traditional metal bands. Changing timepiece bands out seasonally helps protect their value and ensures that watch enthusiasts can wear their favorite pieces no matter the season or weather. New watch bands and straps can be purchased by walking into Watch Repair & Co.'s storefront or by placing a phone order. Of course, the shop's professional jewelers can replace the bands on an array of luxury and everyday watch brands for their clients as well.

Founded in 1985, Watch Repair & Co. is one of Midtown Manhattan's most beloved establishments. The family owned and operated timepiece repair shop serves walk-in clients in NYC and mail-in clients from around the nation. The shop consistently receives excellent reviews on an array of consumer sites including Google+ and Yelp. Watch Repair & Co. is located in the Diamond District just a short distance from Rockefeller Center.

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