Watch Repair
Watch Repair


Looking at the internet for Rolex repair shops in NYC will produce many results. Some very good while others not so much. You are even able to view videos on the internet that teach you how to repair watches on your own. However, unless you are knowledgeable in watch repair and have the right equipment this is not recommended. Repairing your watch in NYC is crucial as they frequently increase in value. It goes without saying that a functioning Rolex is worth more than a non-functioning Rolex. At Watch Repair & Co we make watch repair in New York simple! See us for watch repair New York City, we have the necessary tools to get your Rolex watch running like new again.

Seven Year Service

Rolex watches make an incredible fashion statement, are excellent collector’s items, and are the most impressive heirloom pieces that you could pass down in the family. In fact, any watch specialist in New York City would tell you that Rolex watches maintain their value and frequently increases in value with age. To keep your Rolex watch running smooth, serving is necessary. It is recommended to have your watch services in New York if it is older than seven years old. Stop into Watch Repair & Co for an estimate. We have the knowledge required to get all your watches perfectly running.

Vintages Rolex

If you are an owner of an older Rolex in NY, we do vintage watch repair as well. If you are also a watch buyer in NY, please visit our sister store ChronoNation for the high-quality items in the city. Stop in today to show us your Rolex and let them show you what they have to offer you. To learn more about watch repair New York, please visit today!.

Prior to taking your new luxury watch anywhere near water, it is crucial to understand if it is waterproof or water resistant. There is in fact, a difference. Both waterproof and water resistant refer to how the luxury watch was constructed to sustain exposure to water.

Water Resistant Luxury Watches

When it comes to watches, water resistant is a term that is more widely used today. The term water-resistant normally means that the watch can withstand some water or moisture, like a splash of water while washing dishes or rain. However, water-resistant luxury watches are not designed to keep water out while it is completely submerged.

Watches have different levels of water resistance. These levels of water resistance are determined through a series of rigorous testing at the time they are constructed. Nevertheless, these levels can be deceiving, as they do not take other contributing factors into account. These factors include the following:

  • High temperatures of water such as in a hot tub or bath.

  • Age of the watch. As the watch ages, its seals may weaken and eventually fail.

  • The pressure changes a watch undertakes as it is repeatedly submerged under water, like as with swimming.

  • Sudden temperature changes.

Water resistant watches, for the most part, should be kept away from water. Some individuals believe that showering while wearing a water-resistant luxury watch is okay. However, over time, shampoos and soaps can build up causing problems. In fact, delicate parts of the watch can be damaged from abrasive soaps.

Waterproof Luxury Watches

Waterproof luxury watches are constructed to withstand water at a much greater level than a water-resistant watch. One that is waterproof has the ability to be completely submerged in water and some waterproof watches are also able to withstand a great level of pressure, too. Luxury watches such as these are popular among scuba divers as well as other water sports enthusiasts.

If you are unsure about your luxury watch water resistance, it is best to consult with an expert. Speak with the manufacturer or an authority on watches such as ChronoNation. Also, be sure to watch our video for more useful information!


Lots of people ask the timeless question "why are luxury watches so expensive?" Well, there are many reasons why luxury watches cost so much, and we will cover the top three in this post.

Brand Name

Cost of luxury watches increases because you're purchasing a Patek Phillippe, Rolex, or Cartier watch and these are not just any watch. Imagine purchasing two identical watches, but on the dial of one is the word "Rolex". The unbranded watch costs significantly less than the branded watch because with the branded watch you're purchasing not only a device to tell time but also a symbol of luxury.

Finest Materials

Makers of luxury watches use superior quality materials to build both the outside and in of each watch, from the gold watch case to the diamond-covered bezel to the mother-of-pearl dial. Even though watch makers could use less-expensive materials like gold-plated metals or stainless steel, the longevity of the piece is increased by using these exceptional materials.

Furthermore, some brands have a significant distinction in the materials used to build their luxury watches. Namely, Rolex is the only watch brand to create its own gold. In fact, Everose is the Swiss watchmakers own shade of rose gold which they developed and patented.

Usually Only in Limited Quantities

Luxury products are by definition rare, whether they're watches, sports cars, or handbags. Producing these items is expensive and their desirability to the select shopper who can afford to pay these high-costs are only heightened by their exclusivity. With that said, the reason luxury watches are produced in limited qualities is not necessary to provide an illusion of rarity.

Scaling production is not an available option as many luxury watch brands hand-finish their products. Moreover, luxury brands need tight control over the process of manufacturing to ensure exacting specifications and internal precision is maintained. This is simpler to accomplish in smaller quantities.

One of the most overlooked features of a timepiece is very likely the bracelet. Of course, the bezel, dial, and case are leaders in this great race as they display the style and primary function of the watch. Nevertheless, the bracelet of the timepiece is an exceedingly significant feature. The bracelet has an important role in the placement and comfort of your watch. Moreover, the style of a watch can be significantly impacted by a simple change of bracelet. Rolex is a great example of these iconic bracelets.

The Jubilee Bracelet

Introduced with Rolex Datejust in 1945, the Rolex Jubilee bracelet is tantamount to luxury and enjoys great popularity. This dazzling bracelet construction and design provide superb comfort, fit, and style. In addition to two-tone, the Rolex Jubilee bracelet is available in every kind of metal.

The President Bracelet

Instantly recognizable, the Rolex President bracelet is used on only two Rolex watches – the Lady President, and of course, the Rolex President (Day-Date). This stunning bracelet has a very solid feel and comfort. The Rolex President bracelet is available in platinum, white gold, yellow gold, and rose gold.

The Pearlmaster Bracelet

Released in 1992, the Pearlmaster bracelet features and innovative design. This brilliant bracelet is available on the Rolex Pearlmaster, only. Though, the Rolex Pearlmaster bracelet is available in several various metal types including gold, rose gold, white gold, and Tridor. Three types of gold are combined in Tridor.

The Oyster Bracelet

Found on several Rolex sports models including Daytona, Yacht-Master, and Submariner, the Rolex Oyster bracelet is a very popular piece. The squarish links are wide, sturdy, and solid. By design, this striking bracelet links mechanically interlock while safeguarded by a pin. The Rolex Oyster bracelet provides a solid design and construction making for a sturdy and attractive bracelet that will last for many years to come. These popular bracelets are available in polished and brushed finishes. In addition to two-tone, the Rolex Oyster bracelet is available in every kind of metal.

Whether a first-time Rolex watch investor or an avid collector, it is important to properly care for these delicate timepieces. While Rolex is well-known for their durability, to retain value and longevity they require care and attention just like a luxury automobile. Continue reading to learn valuable tips to extend the life of your Rolex:

1. Wearing of Your Rolex Watch

Although Rolex is renowned for its durability, dings and scratches are unavoidable during wear. Should the need arise, replacing the sapphire crystal and bezel due to damage will be costly. Depending on the age of the watch, the materials used for the crystal and bezel vary.

To help keep dust, dirt, and water out of your watch ensure the winding crown is screwed into the case when wearing your watch.

2. Cleaning of Your Rolex Watch

Built-up grime and dirt not only dulls the appearance of your Rolex, over time the bracelet stretches out. A weekly wash is recommended if you wear your watch every day. Using warm water and a mild soap, simple wash a full metal Rolex watch. To reach hard to reach areas you can use a soft brush and be sure to dry with a soft cloth when soap is washed off.

3. Storing of Your Rolex Watch

It's important to properly store your watch when not wearing. The box it came in works well, or in a watch box with other watches. Be sure however not to store them on top of each other to avoid scratches. Also, keep away from electronics and direct sunlight. Watch winders are an excellent investment to keep your watch running when storing.

4. Maintaining Your Rolex Watch

If there are scratches on your Rolex case, crystal, and bracelet that are bothersome to you but there is still some time to go yet before your next servicing, perhaps you may consider using some at-home methods to remove these scratches. These methods include polishing pastes, solutions, and clothes to get the job done.

5. Service of Your Rolex Watch

It is advisable to send in your Rolex watch for service every couple of years. A full service of your Rolex watch includes cleaning, polishing, and buffing to where it will look as new as possible. Also, if needed any damaged parts may be replaced. Performance is also checked.

With a little bit of attention, you can expect your Rolex watch to last for years to come.

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